How We Help Homeless Families
As some of you know, I was honored by the Elizabeth Coalition To House The Homeless, because of all the donations we have made over the last few years.
And I couldn't have done it without your support. Really!
It was a real surprise. I didn’t see this coming. I am really humbled. Sometimes we do what feels right without even thinking that we might be recognized for it. Never in my wildest thoughts I imagine being an honoree.
How I chose the Coalition
Let me share about where it all started. I first found out about the Coalition when we participated in a shoe drive to benefit the Coalition organized by our kids school. South Mountain Elementary in South Orange, New Jersey.
Years later, when I was rethinking the mission of my business in 2019, I wanted it to have a charitable component. It was important for me to give back to the community.
In the fall of 2019, I remember sending an email to Linda Flores-Tober, the executive director, asking if the Coalition could be the beneficiary of my Giving Tuesday campaign, and she said yes. She shared a quote from one of the families the Coalition serves: “Miss Linda, when you are homeless, people act like you are invisible. They don’t look at you, they don’t acknowledge your presence. It makes you feel like you don’t exist”.
Those words stayed with me, and I wanted to make sure that we don’t forget our homeless, and even if a scented soap can't change whether they are homeless, it can give them a small moment of happiness knowing that they are acknowledged.
We admire the miracles that the Coalition makes to help members of our community who have the least. Homelessness can happen to anybody. Life is long and full of unforeseen turns, and it is fundamental that we have networks in place to help those in need.
My favorite moment was meeting Linda for the first time, when I brought the first donation to the Coalition. Getting to know this powerhouse that can make the impossible a reality was special. She helps people navigate the most convoluted bureaucracy to get a roof over their heads.
If that’s not a superpower, I don’t know what is.
I didn’t have an agenda when I got involved with the Coalition. I wanted to spread the word.
And once again I was able to learn from the bees.
Did you know that bees do a dance called the waggle when they go back to the hive to tell other workers where to find food?
It tells them where to go, in what direction, how far, and how abundant it is. It’s like a figure 8 that tells them in which direction to go as the angle from the sun as they get out of the hive. The intensity of the waggle – how fast they move – represents the abundance, and the length of the middle section of the dance represents the distance. Isn’t that neat?
That’s what bees do to recruit help foraging.
I just did that.
Join Me In Helping Homeless Families
I have a tiny platform of clients, and I wanted them to know about what the Coalition does, and how we could all get involved. I wanted to help, and the Coalition made it really easy.
I just danced my waggle.
The Coalition taught me something I didn’t know. It taught me that I had a voice, and that I could ask my clients to join me in supporting the Coalition. It was the easiest sales pitch, because I wasn’t asking for myself.
Help us spread the word.
Dance your waggle.
And before you go, let me remind you that our Buy One Give One Campaign is now active. No code necessary all purchases including lip balms and soaps qualify (except for the soap club subscriptions).
It makes no difference to you. You buy your soap, and you get your soap. You buy your lip balm, and you get your lip balm, but behind the scenes we match every purchase, and donate them to the coalition. And if you buy a gift set, we match the lip balm and soap in the gift set as well.
We give them one just like the one you bought. We don't give them a cheaper version or the discards.
No. No. No.
We give them the best we can offer, because they, the homeless in our community, deserve our best.
Shop here! Buy One Give One.